A: It’s really important to remember that most reporters get hundreds of e-mails a day and won’t have the time to respond to every single one. Therefore, we suggest following up with a polite, brief phone call one or two days after you send your press release. Just keep in mind that the reporter you are reaching out to may be on deadline and quick to get off the phone. Jot down a few notes so you can quickly explain why you are calling once you’re able to connect live.