Did you know that 97% of consumers search for businesses online? Looking up phone numbers and addresses in a big, bulky phone book is a thing of the past. That’s why it’s so important to take control of your business online and make it easy for people to find you. One of the first things business owners, including franchisees, should do is register (for free) with Google Places.

What is Google Places? It’s a free local platform to help businesses connect with customers and vice versus. Business owners can add photos and videos, post live updates, highlight special promotions and even respond to reviews – positive and negative. Below is quick guide to help you get started.

Step 1: Go to Google.com/Places and sign in with your Google account. If you don’t have an account, click Sign Up Now to create one.

Step 2: Add one to 100 single listings. If you have more than 10 listings, you’ll need to do a bulk upload.

Step 3: On the Google Places homepage, click Add new business.

Step 4: On the Find your business tab, search for your business to see if Google already has you listed. If none of the results are related to your business, click Add New Listing. 

Step 5: Fill out the basic information about your business. This includes the official name of you business, address, phone number and website URL.

Step 6: Once you click Next, you’ll have the opportunity to add hours of operation, payment options, photos and video. Any additional info can go in the custom fields, such as pet-friendly patio or free valet. 

Step 7: Preview your listing and once you’re satisfied, click Submit at the bottom of the page. 

Step 8: Last but not least, you must verify your listing and this can be done by phone, SMS or postcard. Select your option and then click Finish. 

For more information on Google Places including a Help Forum, visit http://www.google.com/support/places/.