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“Scrub” Your Mailing List to Improve ROI
Started Jul 5, 2011 0 Replies 0 Likes
About one in six Americans move each year. If you are mailing to customers and inquirers whose addresses you’ve had for years, you are likely throwing away a large part of your marketing…Continue
EVERY DOOR DIRECT MAIL – SAVE 70% WITH NEW USPS PROGRAM
Started Jul 5, 2011 0 Replies 0 Likes
Finally a break for Small Businesses - 70% off direct mail postage!The USPS just launched an incredible program that cuts postage costs by 70%. If you market to consumers in a specific local area,…Continue
SOCIAL MEDIA – IT’S STARTING TO BECOME PRACTICAL, I THINK
Started this discussion. Last reply by John Shaw Jan 7. 1 Reply 0 Likes
I attend a lot of conferences on franchising and marketing. The hot topic the past few years has, of course, been “social media.” As people my generation and older talked about “this social media…Continue
Big Business Direct Marketing on Small Business Budgets
Started Jul 5, 2011 0 Replies 0 Likes
Large corporations with huge direct marketing budgets love what they call “dimensonal mail.” Dimensional mail is a pair of sunglasses in an envelope, or a balloon in a box. It’s big, it’s unique and…Continue
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PrintingForLess.com is the leading online provider of promotional and print marketing services to franchise systems. Their team of franchise and print professionals excel at helping busy small business owners grow their businesses through print and direct mail marketing.
Printingforless.com's Posts
EVERY DOOR DIRECT MAIL – SAVE 70% WITH NEW USPS PROGRAM
Posted on November 1, 2011 at 10:35am 0 Comments 0 Likes
Finally a break for Small Businesses - 70% off direct mail postage!
The USPS just launched an incredible program that cuts postage costs by 70%. If you market to consumers in a specific local area, this new program can dramatically increase your ROI. In short, you choose “carrier routes” and the post office delivers flat rate pieces to every home on the routes for 14.2 cents each. That’s a 70% savings in postage and, including printing, can be an overall 50% savings in…
Continue “Scrub” Your Mailing List to Improve ROI
Posted on November 1, 2011 at 10:35am 0 Comments 0 Likes
About one in six Americans move each year. If you are mailing to customers and inquirers whose addresses you’ve had for years, you are likely throwing away a large part of your marketing budget.
Before any mailing, you should have your printer or mail shop “scrub” your list. They can run it against the NCOA (National Change of Address) database to identify people who have moved and give you the option to mail to the new addresses. In addition, they can CASS Certify your list…
Continue “Must Haves” in a Successful Direct Mail Campaign
Posted on July 5, 2011 at 1:21pm 0 Comments 0 Likes
It’s amazing how many beautiful direct mail pieces with striking images and witty headlines fail to even tell the reader how to contact the business. In fact, there are three often over-looked elements that are absolutely critical to profitable direct mail campaigns.
- The Right List…
Consult Your Printer and Save Money
Posted on July 5, 2011 at 1:13pm 0 Comments 0 Likes
First and foremost I consider myself a direct marketer. It also happens that I work for a commercial printer - PrintingForLess.com. Being a marketing person at a commercial printer has given me some valuable insights into the manufacturing process – and how marketers can better work with their printers to minimize costs.
Our marketing team recently created and printed a double-postcard prospecting piece. During the printing process, complaints started coming from our…
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