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According to The Small Business Social Media Survey conducted in May 2011 by Webs, 78 percent of small business owners said they plan to spend more of their marketing budget on social media this year than they…
The media always want good local stories, or a local angle on a national story, making the PR possibilities for a new business endless. The trick is to be creative and think of an angle that makes your story stand apart from the rest. Below are…
One of the most effective ways to spread the word about your company in a market is via the local media.
Although communicating with the local media may feel like a daunting task, we’ve broken down the process into five simple steps to…
As a small business owner, you can’t afford not to explore the social media space because over the last ten years there has been a significant shift in the way people access information about you and your business. The Internet has forever…
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Lorne M. Fisher is the CEO and Managing Partner of Fish Consulting. Whatever your Public Relations questions are, Lorne is sure to have an answer.
Ask Lorne | View Previous Q&A
Social media, social media, social media
Everyone is talking about Twitter and Facebook. Be honest, maybe your not savvy on the internet but your franchisor is using these social…
Has your national brand been getting negative press recently and is it starting to affect your business locally? How have other franchisee…
Have you recently opened for business and had an excellent opening month but now sales are starting to slow down? Are you looking to run a…
Have you just taken over a franchise that had previously been mismanaged and poorly run? Although your business looks and operates in a co…
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