With over 500 million active users on Facebook and 175 million registered on Twitter, social media platforms are helping small businesses refine their brands.  When used correctly both are excellent networking tools that let you engage with your customers and enable you to get the message out about your company news.  Whether it’s an announcement, an upcoming event, new product or special day these platforms can help spread the word about your business in a timely manner.  Keep in mind that it will take time and dedication for you to develop a loyal fan base and followers in order for these tools to be successful and help your business grow.