If you have an interview scheduled with the local newspaper, it is 100 percent okay (and a smart idea!) to ask the reporter in advance for a list of questions they plan to ask during your conversation.  Take the time to review your key company messages and set out some simple talking points that you would like to discuss.  Also, remember to speak in complete sentences because it is easier for journalists to quote you that way.   It’s also helpful to research the types of stories the reporter typically covers so you can become familiar with their writing style.