Large corporations with huge direct marketing budgets love what they call “dimensonal mail.” Dimensional mail is a pair of sunglasses in an envelope, or a balloon in a box. It’s big, it’s unique and it gets opened.

It’s also expensive.

At PrintingForLess, we have been testing new ways to stand out in the mail at a fraction of the cost. A new version of a dimensional mailer we created is what I call the ‘visual dimension’ – quite a bit different than the ‘physical’ dimensional mail.

What I’m talking about is adding special printing effects (such as die cuts, colored foils, unique folds, embossing, etc.) to flat postcards. This allows you to stand out with relatively small increases in production costs and no increases in postage costs.

Talk to your designer and your printer about leveraging special printing effects to grab your reader’s attention, differentiate you from the competition, and get big budget returns on small business budgets.

By: Chad Mickelson, CFE